SEO and growth
Search and the interface treated as one reliability problem: can a visitor find the page, and can they finish the job when they arrive.
Typical timeline: Ongoing after a written brief. A first slice of the interface can land inside a single cycle. SEO is not a one-week promise.
Usability work is an engineering read of friction: first screen, form length, mobile reach, dead clicks, Core Web Vitals (LCP, INP, CLS). Methods in the open: Nielsen’s heuristics, Fitts, Hick, WCAG contrast. Behaviour data comes from GA4 or Plausible. If you have none, the brief says so; we do not invent a session replay you do not have.
Paid search follows the same chain: query, ad text, landing job. Auto-bidding on a broken conversion action is how budgets disappear. We will not take that brief.
For whom
Operators who need Google-first search in a narrow niche or a named region
Teams whose ads send traffic to a page that cannot complete the job
Leads who want a written monthly report, not a dashboard login as the deliverable
What you get
- SEO work against named queries — commercial intent, not a vanity head term
- Google Ads when paid search is in the brief: query, ad, landing page as one chain
- Usability pass as slice, funnel or fixes, on GA4 or Plausible if they exist
- Monthly written report of what moved and what we will not claim
Formats
Slice
A single pass on one landing or a small site. Enough to name the broken jobs. No people-lab.
Funnel
The path from landing to request, with behaviour data required. Finds where the drop actually is.
Fixes
Funnel plus we implement the first-wave repairs. Still no public price list.
How it goes
- 01
Written brief: queries, regions, the jobs on the site, the analytics you already have
- 02
Instrument with GA4 or Plausible if measurement is missing
we say so if it is
- 03
Fix the landing jobs that ads and search already pay for
- 04
Report in writing. No public prices. No claim we cannot show in the data.
What we do not do
We do not run ads against a landing we have not opened. We do not treat a click as a lead. We do not sell a taste commentary as an audit. We do not use a local search network as a stand-in for Google.