SEO and growth
Search and the interface treated as one reliability problem: can a visitor find the page, and can they finish the job when they arrive.
Typical timeline: Ongoing after a written brief. A first slice of the interface can land inside a single cycle. SEO is not a one-week promise.
Usability work is an engineering read of friction: first screen, form length, mobile reach, dead clicks, Core Web Vitals (LCP, INP, CLS). Methods in the open: Nielsen’s heuristics, Fitts, Hick, WCAG contrast. Behaviour data comes from GA4 or Plausible. If you have none, the brief says so; we do not invent a session replay you do not have.
Paid search follows the same chain: query, ad text, landing job. Auto-bidding on a broken conversion action is how budgets disappear. We will not take that brief.
For whom
Operators who need Google-first search in a narrow niche or a named region
Teams whose ads send traffic to a page that cannot complete the job
Leads who want a written monthly report, not a dashboard login as the deliverable
What you get
- SEO work against named queries — commercial intent, not a vanity head term
- Google Ads when paid search is in the brief: query, ad, landing page as one chain
- Usability pass as slice, funnel or fixes, on GA4 or Plausible if they exist
- Monthly written report of what moved and what we will not claim
Formats
Slice
A single pass on one landing or a small site. An expert walkthrough that records task barriers; participant testing is outside this format.
Funnel
The path from landing to request, with behaviour data required. Finds where the drop actually is.
Fixes
Funnel review plus implementation of the agreed first-wave repairs.
How it goes
- 01
Written brief: queries, regions, the jobs on the site, the analytics you already have
- 02
Instrument with GA4 or Plausible if measurement is missing
we say so if it is
- 03
Fix the landing jobs that ads and search already pay for
- 04
Report findings and limits in writing, with the evidence behind each claim.
What we do not do
We do not run ads against a landing we have not opened. We do not treat a click as a lead. We do not sell a taste commentary as an audit. Search work uses the named market and platform in the brief.